The Likely Lads & Whatever Happened To The Likely Lads

Representation

Comic language eg. Sarcasm, cheeky
Smartly dressed in early episodes
Terry is proud british, not willing to try anything new
Womaniser
WC activities: Drinking Alcohol, Smoking, Likes football
Works in factory
Posh accent, common words














Audience

The Likely Lads was watched by some 27 million people – half the population of Britain at the time – the 1960s sitcom made actors James Bolam and Rodney Bewes household names, giving them a level of success they have not matched since.
When shown in 2010 on channel 5 it got 893k viewers
It stretches across all classes



Institution

Created and written by Dick Clement and Ian LaFrenais
Produced by Dick Clement
BBC first sitcom
Run From 16th December 1964 – 23rd July 1966 21 shows (3 series)
Sequel: Whatever happened to the likely lads? 1973-1974 27 shows (2 series)
Feature film

Media Theory and Language

Mise-En-Scene
Costume, prop, lighting, setting, body language, language/voice
Genre
Text
Demographic
Chiara Scuro
Kitchen Sink

“The class which is the dominate material force in society, is at the same time is the dominate intellectual force” Marx and Engles
The creator, Dick Clement, was raised by a middle class family. Coming from a posh state school is he really in the position to portray how the working class are?

"Iconography refers to the visual motifs that allow audiences to identify certain films as belonging to certain genre" Maltby and Craven
Smoking and drinking has become iconic to the working class. Audiences have come to expect these things to these types of characters.